Hey Glamazons!
From the panicked hustle behind the curtains to that magical moment where the first model steps foot on the runway, everyone has imagined working Behind the Scenes at a fashion show. Now, we all can live out our dreams through Rugby Ralph Lauren.
The first interactive feature of its kind, the "Make Your Own" Rugby Ralph Lauren Show lets you play director, stylist and DJ for your very own runway show. Fashion addicts can go to www.rugby.com and style models in their favorite Rugby Ralph Lauren looks, choose music from artists like Amanda Blank and the White Lies and present their show in a 3-D environment to rival the Bryant Park tents.
Once the models are dressed and music selected, all that's left to do is find an audience. Long gone are the days where fashion shows were reserved for the press, celebs, buyers and the "fakes." Through the "buy-now" option, you can give your friends and family first-row access to your original show on Facebook and Twitter. Get started - can't wait to see what you create!
The Rugby Ralph Lauren show comes on the heels of news that more designer brands, including Lauren by Ralph Lauren, will air shows online in the coming year. In addition to cutting costs, designers can reach a significantly greater audience online. Looks like we'll all have front row seats sooner than you think!
Kisses,
Coutura