Beautiful, bubbly teen star? Check. Trendy designs? Check. Affordable price point? Check.
K-Mart is using that proven teen star designer formula (last seen in Mary Kate and Ashley Olsen's line for JCPenney) to rejuvenate their Junior's department, and their actress of choice is Disney's Selena Gomez.
The 17-year old star of "Wizards of Waverly Place" has designed a chic, feminine clothing line, "Dream Out Loud," to be sold in the Junior's Department of K-Mart via WWD.
Expect all the youthful, vibrant optimism of Selena's on-screen characters to materialize in both the design and concept of this fun fashion line. Set to debut on July 17th, just in time for back-to-school shopping, the trendy line of rugby dresses, suede fringed handbags, wool caps, boyfriend cardigans and floral skirts cap at only $24.
If you expect the line to fly off the racks, you're not alone. According to an article in WWD, K-Mart anticipates sales to hit $100 million in the first year.
The line is certainly stylish, youthful and vibrant, and will surely appeal to trend-conscious teens and their budget-conscious parents. What do you think of the collection?
Kisses,
Coutura
Photos: Donato Sardella for WWD