How much do you love that Keri Hilson will be the newest face for Avon?!
The beauty brand announced Hilson's role this week at their annual leadership conference in Las Vegas. According to WWD, she will replace Jennifer Hudson (who signed with Avon in 2007 and now has a contract with Weight Watchers) as the face of the cult classic fragrance, Imari. Here's what Lily DeStefano, executive director of Avon North America beauty, had to say about the collabo:
"Keri just brings a youth and vitality to our brand. I think that she's just the perfect transition. We are looking to bring in a younger, fresher target, also a more diverse audience as well."
Hilson, who noted that she was being very selective with the brands that she collaborates with, told WWD that she loves fragrance, beauty and teaching women to feel confident about themselves.
xo
Ferocia
*photo by Denise Truscello for WWD