What's not to love about H&M's third Fashion Against AIDS collection?
First, the pieces are inspired by the free-spirited vibe of outdoor music festivals. Secondly, 25% of the sales will be donated to youth HIV/AIDS awareness projects. Just fabulous!
The collection embodies hippie-chic with bohemian looks that are perfect for summer adventures: maxidresses, tunics and ethnic prints. The new twist? H&M gives the looks an edgy flair with denim hotpants, patterned leggings, leather jackets, gladiator shoes and more! Check out the pieces below:
Whether helping the environment or spreading HIV/AIDS awareness, H&M is one of the retail leaders in fashion for a cause! Here's what Ann-Sofie Johansson, H&M's head of design, had to say about their latest collection with a conscience:
“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection."
Over three years, $30 million has been raised for HIV/AIDS awareness. Contribute to the cause, and score some of these fab looks, when the third collection hits stores May 20th.
What do you think of the summer festival-inspired looks? Which one do you love?
Kisses,
Coutura
Photos: H&M.